Session 1 -- Course Introduction, Class Assessment, grading, assignments, team formation. Setting Objectives
Session 2 -- Frameworks for Thinking About eBusiness (a): The "Digital/Networked Convergence", Team Formation complete, "What's New' and Case Assignments final.
Session 3 -- Frameworks for Thinking About eBusiness
(b): "MarketSpace", "Convergence".
Case: Chemdex
Session 4 -- Frameworks for Thinking About eBusiness ©:
Porter's five forces and the Internet.
"What's New" Presentation #1.
Session 5 -- SPECIAL CLASS -- IMPORATANT --
GUEST SPEAKER -- Dr. Carol Sledge, Software Engineering Institute and
Computer Emergency Response Team (CERT), CMU: Information Survivability:
Required Shifts in Management Perspective"
Session 6 -- Planning eBusiness Strategy (a): The seven
Step Planning Process, team formation "NetReadiness" diagnostic tool.
"What's New" presentation #2.
Case: Hewlett-Packard Online. (Note: Only class with "What's New" and Case)
Session 7 -- Planning (b): The fast web audit and
value-web analysis processes. Value taxonomy overview.
Case: Wall Street Journal Online.
Session 8 -- Planning (c): the eBusiness value matrix in planning. "What's New" Presentation #3
Session 9 -- Planning (D): Initiative Prioritization
Process, Voice of Constituent Research, eBusiness Models Introduction.
Case: BMG Entertainment
Session 10 -- eBusiness Models Analysis (a): e-mediation
and Price Discovery
"What's New" Presentation #4
Session 11 -- eBusiness Models Analysis (b): A
Selection and Spectrum of eBusiness Approaches -- Key Features and Facets…
Case: Monster.com
Session 12 -- eBusiness Implementation (a): The
Emerging eBusiness Landscape -- tools, tips, tricks
"What's New" Presentation #5
Session 13 -- eBusiness Implementation (b): Legal
Issues in eBusiness
Case: PlanetFeedback.com
Session 14 -- eBusiness Implementation (c): Case
Histories of Successful practice -- Class summary
"What's New" Presentation #6
Course Packet
1. Note: "Serving Customers Digitally", Note - Mercer Management Consulting, 2001
2. Case 1: Chemdex.com
Harvard Business School case number 9-898-076
3. Article: "Strategy and the Internet", Michael Porter
Harvard Business Review, March 2001 " Onpoint" summary
HBR product number 6358
4. Article: "Information Survivability: Required Shifts in Perspective", J. H. Allen and C. A. Sledge; CrossTalk-The Journal of Defense Software Engineering, July, 2002
5. Case 2: Hewlett-Packard's Consumer Products Business Organization: Distribution Through eCommerce Channels. Leavy School of Business-Santa Clara University, April 27,1999
6. Case 3: The Wall Street Journal- Print vs. Interactive
Ivey School of Business case number 9A99M030
7. Article: "Going Digital?, Think First"
Article-Fortune Magazine, November 13, 2000: By Adrian Slywotsky, and David
Morrison
8. Case 4: BMG Entertainment
Harvard Business School case number 9-701-003
9. Article: "Why Business Models Matter", Harvard Business Review, May, 2002, HBR Reprint #R0205F
10. Note: Emerging E-Business Models: Lessons from the Field
Harvard Business School Note Number 9-801-172
11. Article: "The New E-Commerce Intermediaries", MIT Sloan Management
Review, Summer 2002,
Reprint #4345
12. Case 5: Monster.com: Success Beyond the Bubble, January 7, 2002, HBS
# 9-802-024
13. Article: "Is Your E-Business Plan Radical Enough?", MIT Sloan Management
Review, Spring, 2002,
Reprint #43310
14. Case 6: PlanetFeedback.com
The voice of one…the power of many"
Harvard Business School case number 9-901-051
15. Article: "How To Write A Great Business Plan", William A. Sahlman
Harvard Business Review, July 1, 1997
HBS number 97409
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