Brand Mgmt. Class Presentations

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  1. Strategic Brand Management-Introduction
  2. Brands-Definitions and Concepts
  3. The Brandscape
  4. Positioning and your Brand
  5. Customer-Based Brand Equity Model
  6. Driving Brand Equity Along the CBBE Model
  7. Orchestrating Brand Elements/The Brand Relationship Spectrum
  8. Integrating Marketing and Market Communications
  9. Tracking the Brandscape: Qualitative Techniques
  10. Tracking CBBE: Quantitative Measures
  11. Designing and Building Brand Strategies
  12. Managing Brands Over Time
  13. Managing Brands Over Geography

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This site is for educational purposes and for the advancement of Business to Business Practices. © Ralph Oliva, 2003