IMC Class Presentations

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  1. Introduction- Course Framework
  2. Integrated Market Communications: Dimensions/Process/Linkages
  3. The Generations
  4. IMC: Step 1: Focus on Audience
  5. IMC: Step 2: Unique Value Proposition
  6. IMC: Step 3: Set Concrete Objectives
  7. IMC: Step 4: Build Behavioral Timeline
  8. IMC: Step 5: Select/Orchestrate Media: Strategy/Overview
  9. IMC: Step 5a: Media Selection SWOT Analysis
  10. IMC: Step 6: Design Message to Target Audience
  11. IMC: Step 7: Build Budget and Execution Plan
  12. IMC: Step 8: Measure Results and Iterate
  13. IMC: Legal Issues and Wrap Up

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