IMC Short Course

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 This is part of the website supports the IMC Short Course.  This course provides an introduction to Integrated Marketing Communications, but is not intended as a replacement for the full IMC course.

Presentations:

  1. Integrated Marketing Communications:  A High Level Overview
  2. IMC:  Selecting and Orchestrating Media
  3. Executive MBA:  Example of Behavioral Timeline

Cases and other Materials:

  1. International Paper Milk Carton Case
  2. The Behavioral Timeline Handout

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This site is for educational purposes and for the advancement of Business to Business Practices. © Ralph Oliva, 2003