B2B Team Process

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MKTG 533: Business-to-Business Marketing

Dr. Gary Lilien/ Dr. Ralph Oliva

Team Formation for In-Class Presentation

Fall 2006

 

There are many ways to go about forming teams for in-class case presentation, none of which are perfect.

 

We will use the following process:

 

  • In the first class, Wednesday, Sept 6, we will hand out brief descriptions of those cases requiring team coverage.

 

  • By no later than Friday, Sept 8 email us the following information:

 

    • If you have formed a team, let us know the team members, and your team's case preferences— 1st through 6th choices.  (One email from the team is sufficient.)

 

    • If you are not part of a team, let us know you are unattached, and also your preference for cases—1st through 5th choices.

 

  • During the second class, Monday, Sept 11, we will finalize team formation and assignment to cases.

 

We will try to accommodate your preferences as best we can, given the limited time available to finalize assignments.

 

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This site is for educational purposes and for the advancement of Business to Business Practices. © Ralph Oliva, 2003