MKTG 533: Business-to-Business Marketing
Dr. Gary Lilien/ Dr. Ralph Oliva
Case Team Presentation Guidelines
Fall 2006
Your case presentations are designed to highlight your ability to execute and translate the results of some BtoB marketing analytics in a managerially relevant and implementable manner. We will be using these cases as jumping off points for discussion about transportability: how such concepts and tools are best used in an organization.
Each presentation MUST take no more than 15 minutes and we will proceed as follows:
15 minutes: team presentation
5 minutes: Q&A
10
minutes: final discussion/takeaways.
Presentation format
The case team can present as a team, or with a leading spokesperson - but
should be able to deliver their key points on the case in NO MORE THAN 15
minutes. PowerPoint should be used. The format should generally be as
follows:
1. Brief statement of business problem. (1 slide)
2. Alternative recommendations/scenarios and selected one. (1-2 slides)
3. Analysis approach and support for recommendation. (3-4 slides)
4. Commentary: Issues/concerns about transportability of approach outside of case-situation. (1-2 slides)
Assignment deliverables:
Each team should provide a report including:
1. An executive summary of no more than 2 pages including Academic Integrity Affirmation
2. A
copy of their PowerPoint visuals in Notes view, annotating the issues
associated with each slide (Note that it is expected that this report
will include backup slides and associated commentary which will provide
support for the analyses and recommendations.)
Case Evaluation - Grading Template for class presentations
Content:
Actionable recommendations (versus general recommendations)
Rationale for recommendations, including appropriate analysis and use of tools
Key lessons learned / insights/concerns about transportability
Presentation
Used course templates / concepts / tools
Focused
Captured audience attention
Well structured
Questions answered well
Overall quality of report / chart / presentation materials.
This site is for educational purposes and for the advancement of Business to Business Practices. © Ralph Oliva, 2003