Welcome to ralpholiva.com, personal website of Dr. Ralph A. Oliva,
Executive Director, Institute for the Study of Business Markets (ISBM), and Professor of Marketing, Smeal College of Business, Penn State University.
This site is intended for students, colleagues and friends for the free sharing of copyrighted information. Should you choose to access any of this material, remember that it is copyrighted and treat it as such.
For more information on this, you may email me at roliva@psu.edu, or call 814-863-2782.
Links
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The Institute for the Study of Business Markets (ISBM)
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Penn State Smeal College of Business |
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Penn State Executive Programs |
This site is for educational purposes and for the advancement of Business to Business Practices. © Ralph Oliva, 2003